Lori Saitz & Zen Rabbit Join the Sisterhood of Success – Food Entrepreneur Spurs Fortune in Others


From fortune cookie making to helping entrepreneurs in the food industry attain good fortune, Lori Saitz takes us on the entrepreneurial twists and turns of her company Zen Rabbit. Step 1: “Surround yourself with people who love, support and ‘get’ you.”

Lori Saitz & Zen Rabbit 

If Hard Work & Sheer Will Were Enough…


“I just CAN NOT DO THIS anymore, Lori thought in despair. It had been almost ten years since she founded Zen Rabbit and this company she’d created based on a family cookie recipe had pretty much consumed her life for the entire decade. It was like her child, although for some reason, this child refused to develop according to schedule. At this point in the life of the business, the company should be profitable. She should have a fulfillment company managing the packaging and shipping of products, as well as an assistant to handle administrative stuff and perhaps a handful of other team members taking care of media relations and online engagement.
Yet there she was, in the midst of another busy holiday season, packaging orders at all hours and dropping them off at the post office, doing all the work herself and wondering where the money was…”

Read Lori’s full story on HotMommasProject.org, the world’s largest women’s case study library.

Lori Saitz (& Zen Rabbit) joins the Sisterhood of Success, shares her story and – in doing so – offers lessons learned and in-progress with a dash of curve ball and a full dose of older sister. Thanks to Lori for her generosity of time, and wisdom.


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One thought on “Lori Saitz & Zen Rabbit Join the Sisterhood of Success – Food Entrepreneur Spurs Fortune in Others

  • This is already resonating – Lori – not long after I posted your case on Twitter someone RTweeted:


    .@ZenRabbit say, “Surround yourself with people who love, support and ‘get’ you.” http://ow.ly/jovbJ Lori Saitz case #hmp author

    Thanks to Heather…we like this point as well!

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