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Entrepreneurship Overview 2: Copyrights, Trademarks, Servicemarks, and Patents

Posted by on Jul 16, 2015 in Uncategorized | 0 comments

The scenario Patricia had just landed the largest account of her life with a multi-billion dollar corporation. She’d been waiting for this a long time. She “repped” (or, represented) the lines of several manufacturers and sold them to companies who might want to use them at events and conventions. Right as she was getting ready to process the order, she got a call from the client. Client: “We can’t process one of the five products.” Patricia: “What happened? Is something wrong?” Client: “We just got a letter from someone saying they have a patent on one of the items, and that if we buy if from one of your manufacturers, it is a patent violation.” Patricia was furious. In her industry, it was not standard industry practice to contact clients directly. Business was always done through representatives. Thus, she should have been contacted, not the client directly. She viewed the move as underhanded. Mid-point Discussion  What do you think happened? Do you think the client went with the company that held the patent? Or stayed with Patricia? Discuss. See Answer below A: While the client did have Patricia obtain pricing from the company with the patent, ultimately, the client was not comfortable working with that company.  Even though the company held the patent,  the client doubted the ethics of the patent-holder that would go against industry practice and contact them directly instead of working through Patricia. Protect your invention, but also protect your reputation. A patent is one form of protecting your ideas. Here is the full list of legal protections afforded by our government, as defined by the US Patent and Trademark Office: Patent: Offers protection to an invention or an improvement upon an invention. Time period:  As of 2005, utility and plant patents last 20 years from the date filed; Design patents last 15 days from the date filed. How to obtain: File with US Patent and Trademark Office. More on Patents Trademark / Service mark: A word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. (Servicemark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product.) Time period:  The registration is valid as long maintenance documents are filed (i.e., “Declaration of Use under Section 8” between the fifth and sixth year following registration + a combined “Declaration of Use and Application for Renewal under Sections 8 and 9” between the ninth and tenth year after registration, and every 10 years thereafter.) How to obtain: File with US Patent and Trademark Office. More on Trademarks and Servicemarks. Copyright: Protects works of authorship, such as writings, music, and works of art that have been tangibly expressed. Time period: As a general rule, for works created after January 1, 1978, copyright protection lasts for the life of the author plus an additional 70 years. How to obtain: The way in which copyright protection is secured is frequently misunderstood. No publication or registration or other action in the Copyright Office is required to secure copyright. (See following Note.) There are, however, certain definite advantages to registration. See “Copyright Registration.” More on Copyrights.  Discussion Questions 1.    Patricia and the Patent. Do you agree with Patricia and her client, the patent holder, or...

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Life is a serious thing to take Lightly

Posted by on Jul 6, 2015 in CEO for a Semester | 0 comments

Are you wound up like one of those toys you get from a Happy Meal at McDonald’s? I kinda am, and by kinda I mean always. I’m a passionate person and care about so much, that I find it hard to take anything lightly, which is a little bit of an issue sometimes. Wanting everything to be perfect is another one of my flaws, and aiming for progress is a lesson I’ve been slowly learning. But amidst all of that, I can’t help but take things seriously and think about how precious life and my opportunities are. Kathy often says to me “Pri, don’t overthink it” and I try my best to flow with that, but it’s so hard for me because I just want everything to go really really well, but what I don’t realize is that things usually turn out better when you’re not overanalyzing it. When you get an idea that seems legit, go with it, and put it out there before you spend time contemplating all the ways that it can fail – it’s a liberating act. When I’m coming up with ideas for the Hot Mommas Project, I usually just let my creative energy flow, and if an idea is worth exploring, I’ll write it down and grow from it. Then I throw the filters on, “Does this fit our theme?” “Will our audience like it?” “Will Kathy like it.” Now, I’m learning to move towards, “Let’s make it fit our theme,” “Let’s see how versatile our audience is, I’m sure someone will appreciate it,” “Why not collaborate with Kathy and make the best of her vision and this idea?” This is how I’m learning to be a little lighter and not take it all so seriously. Trusting in myself, my visions, and my ideas is something that has been a critical learning for me, and the more that I’m able to build confidence – I see successes as bonuses and failures as learning opportunities, nothing is wasted and what’s was taken seriously before can be taken lightly now.    ...

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Don’t stick to the Status Quo

Posted by on Jul 6, 2015 in CEO for a Semester | 0 comments

My mom used to always say to me, “you’re the master here, you have all the buttons that you know you need to press inside your head to move everything along.” I used to not believe her, but mostly I think that I was afraid of having all that power, especially when I hadn’t been in touch with it for so long. So I would like to explore a theme here that many and my friends and I have been discussing over the last few months: “Are you afraid of your ability to succeed and be your own boss?” My answer to that question is a resounding, yes. But my analytical side plunges with the question: Why? Why am I so afraid to be my own boss this summer? Why am I so afraid to be accountable for my actions? Why? The answer I found was: fear. I was afraid of failing so hard that I would need to depend on other people more than I had before I took the risk of going out on my own. I was afraid of failing and being a loser in my own mind, but even moreso – I didn’t want to be seen that way by others. Fear is a powerful force and agent for change, but usually causes me to create the changes that move me further away from my goals. Fear makes me stick to my status quo and I wonder, how many of you are stuck in your own because of it? I battled my fear-box (the voice in my head that likes to tell me I can’t) head-on for the first few weeks of my summer on the Hot Mommas Project team. Most of you are familiar with the chain of negative thoughts that are often spew from it, such as: “You’ll amount to nothing” “Don’t even bother trying” “This is too hard.” Sticking to the status quo is allowing those voices to dictate your life, breaking away from it is trusting the uplifting voices instead, and that’s a radical act of strength. I realized this summer how much of my life would have been different if I could have just trusted the positivity and light in my life as opposed to the darkness and negativity. I realized that I had started to become addicted to those negative voices, they had shaped patterns in my life that I was accustomed to, and changing them was extremely difficult, even if I knew that those patterns were bad for me. Change is hard, but sticking to the status quo is even harder. I decided that I would try to listen to the positive voices as often as I could, and that if the negative entered my brain-space that I would honor it for what it was and not give it more strength than it needed. I felt a shift the second week I was home in New Jersey from negativity to positivity and it showed. I started to trust my light, I started to get praise from Kathy who I think has always been proud of me, but was a lot more vocal about it. I think she noticed that I had changed my attitude and my work ethic. My dad started to notice that I was a little...

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Putting your Best Foot Forward

Posted by on Jul 6, 2015 in CEO for a Semester | 0 comments

“Trust your Dopeness” is a quote I’ve been seeing around lately. The word dope has been circulating in my house for years now, with my older brothers using it to describe something that’s “awesome, cool, edgy, and creative” usually an album of music that they love. But to me, that phrase means, trust in your ability to be amazing, cool, edgy, and creative – a lot of the qualities that my mentor Kathy Korman Frey embodies, and that I’d like to see become more evident in myself. Some days during work I find myself feeling anxious about my ability to accomplish all the tasks that I’ve been given. I think that as women we are taught to doubt ourselves, I know that I was, growing up in a hyper-patriarchical household where women were often seen as “confused and irrational” when emotional and passionate, and this invalidation can often lead to doubt. Although overcoming the trauma of invalidation can be hard work and feel nearly-impossible, one way that I’ve started validating myself is to stop pitting my feelings against the world’s norms instead of my own. This is my own life, I am my own universe, I have my own feelings – you don’t always get it? So what. I’ve been finding that my lack of trust in my dopeness has been exacerbated by my mom’s death earlier this year, talk about a soul-crusher. Mom was my best friend, confidante, and the only person in my family who really tried to get me, no bull in-between, no fake appeasement, but genuine, real, “I want to get to know you” behavior came out of my mom. I often felt misunderstood as a child, my oldest sibling is 14 years older than I am and I have another older brother who is currently 34 while I’m 22, my life has been strewn with over-lecturing, over-criticism, and over-analyzation from my parental figures, of which I consider myself to have four. Children are so readily internalize these negative forces, and they often bolster the inner-critic their tiny brains, voices that become louder as brains become bigger and experiences become more painful. I have certainly done as much, as I can barely complete a task as simple as tying my shoe without hearing “you couldn’t have even strung the laces together tight enough?” So, how do we tie our shoes and put our best feet forward regardless of the inner-critics that wreak havoc inside our heads? This is a theme I’ve been exploring for the past year, as a Hindu-Buddhist (somewhere in between on the see-saw), I’ve been reading about expanding the mind and creating a state of self-reliance and joy. I’ve amassed three simple tips to help you move forward amidst any circumstances you face, and although they take practice they are worth the effort: Stop energizing your mind: Learn to brush off your thoughts and understand them for what they really are – a tiny speck of the infinite wisdom that lies inside of you. Thoughts are colored by your moods – so eat well, drink well, and take your vitamins to put yourself in the best position for success. Take accountability for your life: If others have hurt and invalidated you, it doesn’t mean that their actions were justified, however, you can...

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I’m goin’ goin’ back back to Jersey Jersey

Posted by on Jul 6, 2015 in CEO for a Semester | 0 comments

As I transition back into my old digs in New Jersey, I’m overwhelmed and excited by all that we have to complete before the end of the summer here at the Hot Mommas Project. I know that I’m going to have to be focused and disciplined in order to allow for a consistent effort in making our re-launch a success. One of my biggest strengths is producing high-quality work but one of my weaknesses is time management. Getting myself up early enough to make sure I can complete all of the day’s tasks is a bit of a struggle as I find myself turning back to my old routine at college, but I somehow found a way to get up at 8AM every morning last week without missing a beat. Whew! We have a bunch to focus on, a ton of research to complete, and daily tasks that require precision and power to shuffle through, I find myself making lists more than ever and allowing myself equal time to brainstorm as I do to make calculated moves towards completing objectives. One learning I can easily take away from this week is the importance of making a plan and sticking to it no matter how hard it can be, this helps me stay organized and allows me to have a step-by-step detail on how to accomplish my goals without breaking into a major “freak-out.” I’ve been learning just how much our users love our project and all that it stands for, and that puts us in great position to maximize our impact as we create new platforms, formulate new ideas, and execute different plans. Being confident and staying positive is critical as our movement steps into the unknown of bringing more people on board whilst keeping the ones who have been loyal with us as well. Kathy and I communicate often over text, email, and sometimes phone call, which allows us to be connected in our performance and strategy. Having a mentor to call upon for each aspect of re-launching our project has been a great gift, and I’m looking forward to keeping you guys updated on more that Hot Mommas has to offer...

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Boot Camp: Hot Mommas Style

Posted by on Jul 6, 2015 in CEO for a Semester | 0 comments

After school ended, I jetted over to Kathy’s house, or she fondly calls it “The Farm” in Virginia where I stayed in her guest house and voluntarily completed a crash course in everything related to Hot Mommas Project, which involuntarily included a four-mile walk every single day around Kathy’s neighborhood (thank God I brought sneakers). After a stint with the flu, Kathy’s dental operation, and switching into work mode I started to develop a vision of where the Hot Mommas Project should move over the next years. With Kathy’s blessing and guidance, she handed over the project to me for the summer, and I’m acting Executive Director. I learned an incredible amount about myself during the few weeks that I lived with Kathy, my own strengths and weaknesses were highlighted as I stayed roughly twenty yards away from my mentor, and she told me first-hand about where I could improve and become stronger. I came back to New Jersey with the motivation and belief that I would help turn this project into something amazing, as working with causes larger than myself truly allow me to thrive. I’m looking forward to impacting as many women around the world as possible through our initiatives at the Hot Mommas Project. I know that we are going to change lives, mine has moved in a much more positive direction the last few months with Kathy’s influence and allowing women all around the world to have access to her knowledge and insight is going to be revolutionary....

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Intro

Posted by on Jul 6, 2015 in CEO for a Semester | 0 comments

Allow myself, to introduce, myself.   Hey everyone! My name is Priyanka Pardasani, I’m a Senior at the George Washington University majoring in Marketing, and I was lucky enough to take Kathy Korman Frey’s ‘Women’s Entrepreneurial Leadership’ class this past Spring for a few months. I knew that it was going to be a challenging experience (especially as an elective) but I thought I would go after it and make the most of the opportunity to learn and grow as much as possible. When I first walked into class, I was intimidated by the knowledge both Kathy and our assistant professor Theresa possessed – they were incredibly skilled, passionate, and approachable, and I was hooked – I looked forward to the two and half hour class every week, for the overall learning achieved but also the confidence I gained about myself and the insight I developed into my passions, desires, hopes, and dreams. I got to develop a pretty stellar relationship with Kathy and Theresa throughout the semester, and they became less like teachers and more like mentors and friends, people who would be willing to listen to my problems and hear me out with an unbiased point of view. Eventually, Kathy, or Professor Frey as I called her back then, was mentoring me on my plans for the summer. I was extremely conflicted about how to approach the final summer of “freedom” and voiced to her my concerns, and hopes. I also lost my mother earlier this year and wondered if I should just take those three months to grieve, heal, and get back in physical and emotional shape. But sometimes in life, you get opportunities that are too good to pass up, and that’s how I felt when Kathy asked me if I wanted to be a part of the Hot Mommas Project for the summer – at first I was a little hesitant as that voice in the back of my head said “Are you sure you can really do this?” but then I realized that I would be working with someone who believed in me, and that was enough to make me believe in myself. Follow me on this awesome journey as I undertake the task of acting Executive Director at the Hot Mommas Project this summer. I will be posting and sharing some of my experiences throughout the semester and what I’ve learned from my growth and time at the...

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Intro

Posted by on Jul 6, 2015 in Uncategorized | 0 comments

Hey everyone! My name is Priyanka Pardasani, I’m a Senior at the George Washington University majoring in Marketing, and I was lucky enough to take Kathy Korman Frey’s ‘Women’s Entrepreneurial Leadership’ class this past Spring for a few months. I knew that it was going to be a challenging experience (especially as an elective) but I thought I would go after it and make the most of the opportunity to learn and grow as much as possible. When I first walked into class, I was intimidated by the knowledge both Kathy and our assistant professor Theresa possessed – they were incredibly skilled, passionate, and approachable, and I was hooked – I looked forward to the two and half hour class every week, for the overall learning achieved but also the confidence I gained about myself and the insight I developed into my passions, desires, hopes, and dreams. I got to develop a pretty stellar relationship with Kathy and Theresa throughout the semester, and they became less like teachers and more like mentors and friends, people who would be willing to listen to my problems and hear me out with an unbiased point of view. Eventually, Kathy, or Professor Frey as I called her back then, was mentoring me on my plans for the summer. I was extremely conflicted about how to approach the final summer of “freedom” and voiced to her my concerns, and hopes. I also lost my mother earlier this year and wondered if I should just take those three months to grieve, heal, and get back in physical and emotional shape. But sometimes in life, you get opportunities that are too good to pass up, and that’s how I felt when Kathy asked me if I wanted to be a part of the Hot Mommas Project for the summer – at first I was a little hesitant as that voice in the back of my head said “Are you sure you can really do this?” but then I realized that I would be working with someone who believed in me, and that was enough to make me believe in myself. Follow me on this awesome journey as I undertake the task of acting Executive Director at the Hot Mommas Project this summer. I will be posting and sharing some of my experiences throughout the semester and what I’ve learned from my growth and time at the...

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Intro

Posted by on Jul 6, 2015 in Uncategorized | 0 comments

Allow myself, to introduce, myself. Hey everyone! My name is Priyanka Pardasani, I’m a Senior at the George Washington University majoring in Marketing, and I was lucky enough to take Kathy Korman Frey’s ‘Women’s Entrepreneurial Leadership’ class this past Spring for a few months. I knew that it was going to be a challenging experience (especially as an elective) but I thought I would go after it and make the most of the opportunity to learn and grow as much as possible. When I first walked into class, I was intimidated by the knowledge both Kathy and our assistant professor Theresa possessed – they were incredibly skilled, passionate, and approachable, and I was hooked – I looked forward to the two and half hour class every week, for the overall learning achieved but also the confidence I gained about myself and the insight I developed into my passions, desires, hopes, and dreams. I got to develop a pretty stellar relationship with Kathy and Theresa throughout the semester, and they became less like teachers and more like mentors and friends, people who would be willing to listen to my problems and hear me out with an unbiased point of view. Eventually, Kathy, or Professor Frey as I called her back then, was mentoring me on my plans for the summer. I was extremely conflicted about how to approach the final summer of “freedom” and voiced to her my concerns, and hopes. I also lost my mother earlier this year and wondered if I should just take those three months to grieve, heal, and get back in physical and emotional shape. But sometimes in life, you get opportunities that are too good to pass up, and that’s how I felt when Kathy asked me if I wanted to be a part of the Hot Mommas Project for the summer – at first I was a little hesitant as that voice in the back of my head said “Are you sure you can really do this?” but then I realized that I would be working with someone who believed in me, and that was enough to make me believe in myself. Follow me on this awesome journey as I undertake the task of acting Executive Director at the Hot Mommas Project this summer. I will be posting and sharing some of my experiences throughout the semester and what I’ve learned from my growth and time at the...

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Founder plans to list #1 Mom Award in LinkedIn ‘Awards Section’

Posted by on Jun 24, 2015 in Uncategorized | 0 comments

“I worked hard for that key chain,” said Kathy Korman Frey, founder of the Hot Mommas Project. “I plan on listing it in my LinkedIn awards section.” Frey seemed unphased by the allegations that the #1 Mom Keychain was not a “real” award and that thousands, possibly millions of moms have won the same “award.” “We haven’t even gotten into the #1 Mom mug crowd” commented Hot Mommas Project Executive Director Pri Pardasani. “They’ve have had their coffee, are very energized, and could really give us a run for our money – or enthusiastically embrace...

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