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WBF09

Live from the World Business Forum: Irene Rosenfeld

Irene Rosenfeld, the C.E.O. of Kraft Foods, was one of the only female keynote speakers  at the World Business Forum.  Kraft is a huge corporation in the United States; Rosenfeld noted that 99% of U.S. homes have Kraft products in them.  Rosenfeld told the audience about 5 strategic steps to initiate change, and said that Kraft used these strategies when it was not meeting its full potential.  Rosenfeld’s 5 steps… Read More »Live from the World Business Forum: Irene Rosenfeld

Live from the World Business Forum: International Insights Panel

Last week Kathy, the founder of the Hot Mommas Project, presented me with the amazing opportunity to attend the World Business Forum.  I, of course, took her up on her offer and early this morning I headed to New York City for the big event.  Today was the second day of the forum.  Due to my class schedule, I was not able to make it to any of the first… Read More »Live from the World Business Forum: International Insights Panel