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Building a Million Dollar Business Part Time #15a: The Press Release Backstory

Pictured here: Didn’t you hear about the new reality show? Toddler Renovation. So here is really what is going on the morning of announcing judges for The Hot Mommas Project. MUSIC: Can’t get M.I.A.’s Paper Planes from Slumdog Millionaire out of my mind, so, that’s the song to which the following events are set. 5.50 am I get up, log on to www.888pressrelease.com (a supposedly free press release service) only… Read More »Building a Million Dollar Business Part Time #15a: The Press Release Backstory

Building a Million Dollar Business Part Time #10: How We Are Getting Press & Buzz

Let’s continue our discussion of how to do marketing and pr, shall we? Especially since Esther and I spent all %*$#i day organizing our email folders since we are so overwhelmed by the response to our project (good) and seem to have had the email-organization part of our brains partially lobotomized (bad). We are a tad overwhelmed at the Hot Mommas Project right now and looking forward to Fall reinforcements.… Read More »Building a Million Dollar Business Part Time #10: How We Are Getting Press & Buzz