Kraft

Irene Rosenfeld, the C.E.O. of Kraft Foods, was one of the only female keynote speakers  at the World Business Forum.  Kraft is a huge corporation in the United States; Rosenfeld noted that 99% of U.S. homes have Kraft products in them.  Rosenfeld told the audience about 5 strategic steps to initiate change, and said that Kraft used these strategies when it was not meeting its full potential.  Rosenfeld’s 5 steps… Read More »Live from the World Business Forum: Irene Rosenfeld