Today we announce the Hot Mommas Project judging panel. They are awesome. Here is the press release. How do you figure out how to “announce” something? This is how I did it given that we are going guerrilla and, even if we had more money I wouldn’t spend it because the economy stinks:
1. Modeling – This is a nice word for copying people. I pretty much copied what I saw my friends and clients at the NFIB Young Entrepreneur Foundation do when they released their Johnny Money Online Game (business simulation game). It was picked up by a lot of bloggers and such. Of course, it is really cool. But, if I may be so bold, what we are doing is really cool. (See updated ABOUT page). I found some of the sources below through that, and also fashioned my press release after theirs (JMOG press release).
2. Asking for advice – As I’ve mentioned lots of times throughout this blog, I rely on friends in PR. A lot. I am essentially co-dependent on Racine Tucker-Hamilton at GWSB communications. She reviewed our press release SEVERAL times. I will likely check in with Susan Apgood from News Generation and Candice McDonough in communications at New Line Cinema (I am not putting a link for Candice because people always stalk her and give her their headshots, so, I will spare her).
3. Social media – I am coming up with a few creative ideas, like 150-character descriptions of the judges to list on Twitter along with our hashtag term for the competition “#casewriter08″. More below.
We’ll see what happens as we broadcast this through a number of sources:
For the full version of this post, see our insider’s blog.