The alternative title to this post is, “How to fake like you’re a big company.” Let’s get right into it since I’m on vacation in Vermont. One little story, then onto the top 7. Click here to read on.
Let’s continue our discussion of how to do marketing and pr, shall we? Especially since Esther and I spent all %*$#i day organizing our email folders since we are so overwhelmed by the response to our project (good) and seem to have had the email-organization part of our brains partially lobotomized (bad). We are a tad overwhelmed at the Hot Mommas Project right now and looking forward to Fall reinforcements.… Read More »Building a Million Dollar Business Part Time #10: How We Are Getting Press & Buzz
We got our first set of sponsors for The Hot Mommas® Project 2008 Case Study Competition. This blog talks about who they are, and how we got them. The bottom line is RELATIONSHIPS. Pictured left is my son, Maxwell, and daughter Lilah who is traumatized by Maxwell hitting her with one of those noodle toys people use in the pool. If Maxwell could read, he would learn from this post… Read More »Building a Million Dollar Business Part Time #8: How We Got Our First Sponsors
I also affectionately refer to this post as: “How to get s*&t done.” What are the big takeaways from today’s post?: 1. Focus 2. Focus 3. Focus Esther, pictured here (with our original business partner), and I have been religiously and regularly deploying the “F-word”: FOCUS, FOCUS, FOCUS. We have been very focused on results, and – unfortunately – not fun stuff like blogs. For the full post on our… Read More »Building a Million Dollar Business Part Time #7: How to Implement
Pictured here is one of the team members selected for the Hot Mommas Project competitive internship. My first thought is “YAY. The cavalry has arrived.” Albeit, the cavalry looks like a Barbie doll. (No offense Jen). Why do I – and why should you – love Jennifer? We love Jennifer because she represents HELP. And a lot of you out there – you know who you are – try to… Read More »Building A Million Dollar Business Part Time #6: Help Arrives
I. WHAT‘s WORKING? Let‘s start on a positive note. Doing my goals is working. I am accomplishing them, mainly due to the fact that they are hovering over me like a school marm tapping her watch. It prevents them from eking out into the abyss of 100%. Dennis Hightower, former big-time Disney exec, advised “Good general managers must be able to make decisions with between 40 and 70% information.” So,… Read More »Building a Million Dollar Business Part Time: #4 The Productive Amoeba
I spent two nights at the hospital this week with my mom who is getting a bionic knee. Triage in the literal sense there. In the figurative sense, my schedule and prioritization process needs major help. Plate clearing MUST happen NOW for me to be able to act on the plans below. Otherwise, I’m just rearranging deck chairs on the Titanic. Click here for Building Million Dollar Business Part Time… Read More »Building a Million Dollar Business Part Time #2: TRIAGE