Building a Million Dollar Business Part Time #15b: Announcing Our Judges
Today we announce the Hot Mommas Project judging panel. They are awesome. Here is the press release. How do you figure out how to “announce” something? This is how I did it given that we are going guerrilla and, even if we had more money I wouldn’t spend it because the economy stinks: 1. Modeling – This is a nice word for copying people. I pretty much copied what I saw my friends and clients at the NFIB Young Entrepreneur Foundation do when they released their Johnny Money Online Game (business simulation game). It was picked up by a lot of bloggers and such. Of course, it is...
Read MoreBuilding a Million Dollar Business Part Time #15a: The Press Release Backstory
Pictured here: Didn’t you hear about the new reality show? Toddler Renovation. So here is really what is going on the morning of announcing judges for The Hot Mommas Project. MUSIC: Can’t get M.I.A.’s Paper Planes from Slumdog Millionaire out of my mind, so, that’s the song to which the following events are set. 5.50 am I get up, log on to www.888pressrelease.com (a supposedly free press release service) only to notice that the the press release I uploaded last night has been “rejected”. For full post, see our insider’s...
Read MoreBuilding a Million Dollar Business Part Time #14b: Confessions and Reflections
This is the second of two posts reflecting on what has worked, and what hasn’t, since conceiving and implementing the Hot Mommas Project case study competition. See first Confessions and Reflections post. It ain’t pretty. Computer + Face Mask = Fake Relaxation Pictured here, I am “relaxing” with my computer open. Quite unsightly on a number of levels. First confession: I may be a part time working mom physically, but I am full time-plus mentally. I am constantly thinking about the project. I’m freaking exhausted. I seriously think I have carpal tunnel in my...
Read MoreBuilding a Million Dollar Business Part Time #14a: Confessions and Reflections
Helping me fight the fight every day: Starbucks Here is little review of what held true and what didn’t for the Hot Mommas Project journey since March (when this insider’s blog was started). Things that turned out not to be true – that was not by design. I think I was just hopeful. You know, like, “Here’s how we’re going to do this. YEAH!” Then, reality unfolds. Reality comes in many shapes and sizes, including that of my 5 year old who is sensitive and sweet and brilliant and challenging and has been struggling in his school. Reality comes in the form of my mom...
Read MoreBuilding a Million Dollar Business Part Time #14: How to Do a Business Model
The Hot Mommas Project has no business model. Is that wrong? Okay, maybe that is not totally true. We have 5 out of 6 parts of a business model. The clincher: We’re missing the economics. So, to rationalize this – I have decided there are two primary ways to look at business models. This can be summarized as: A. What I teach my students at GW. B. The “Because it would be cool” theory. Image: The Hot Mommas Project is making CLOGS, but not the kind you think. Click here to read full...
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