Irene Rosenfeld, the C.E.O. of Kraft Foods, was one of the only female keynote speakers at the World Business Forum. Kraft is a huge corporation in the United States; Rosenfeld noted that 99% of U.S. homes have Kraft products in them. Rosenfeld told the audience about 5 strategic steps to initiate change, and said that Kraft used these strategies when it was not meeting its full potential. Rosenfeld’s 5 steps for change are:
- Raise the bar on performance and get the right people on the bus.
- Give people a road map. Make sure that they know what is expected of them.
- Engage hearts and minds.
- Move quickly, as people will worry about change.
- Communicate frequently, consistently, and honestly.
Rosenfeld was very engaging and provided great insight into the “business of Kraft,” but I personally would have liked to see a few more women speak about business at the forum. Nevertheless, I believe that Rosenfeld would be a great candidate for a Hot Mommas role model and would love to see her to write her case!
Post by Amber Hunnicutt, GW student and Hot Mommas Project intern. You can follow her on Twitter at @HotMommasIntern.
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